As a rule, a bid deals with projecting the future prospects, in particular how particularly you will help them to succeed if you are selected to work on them. On the contrary, a case study enables you to develop your argument on some more specific elements – something that you have proven in the past that you can definitely do. Few aspects mold your reputation in a more effective way that trustworthy and plausible facts about your past experience. To better understand what is meant here, think of a boxer who is announced on a boxing ring with his record of previous matches: 42 wins, 14 by knockout provides a convincing impression on the audience.
Nonetheless, in order to make your case study as impressive and persuasive as possible, you cannot just provide detailed descriptions of your past experience. You need to vividly reflect on the achievements and strengths of the organization under discussion in such a way that it will fit your prospect. In this article, we will provide tips on how to do it in the most proper way.
Writing a Case Study: Where to Start?
- Make sure you create a detailed plan before writing. Conduct a thorough research and brainstorm the most significant ideas. Such first step in the writing process will surely help you write in a more smooth and easy way.
- Inquire necessary information and specific facts about your former client. It is recommended to communicate with someone who relates to the field of study you are referring to in the case study.
- When designing questions for the client, make sure you find out what made the work you did so special that the client liked it. In case the work was approved by the client, there are all chances that your previous findings will resonate with your new prospect.
- Make sure that your client’s coworkers are also provided access to the most significant facts and figures that focus the main strengths of your work.
- Make sure that you come up with an easily understandable and specific title, which provides your readers with the main notion what you have been already working on before. This general idea should be clear even if the readers opt not to continue reading further.
- Right after the title, provide the most important information. In particular, you might include the name of the contract, who it addresses, what it concerns, what its value is, and when the work was done.
- If the case study is used as a reference according to the requirements of some pre-qualification questionnaires, then make sure to provide contact information about your former client. In this case, make sure you get permission from the client to name him/ her as a referee.
What Basic Information Should You Include?
Provide Logical Flow of Ideas
There are numerous options of how you can structure your case study. The most important thing is to adhere to the required organizational format: whether you need to adhere to a specific template or write to a certain bid, etc.
Commonly, all you need to do to make the structure logical is as follows:
1) Provide a detailed explanation how exactly you helped your client;
2) Make sure to provide a concise and step-by-step description of this process;
3) Start with writing a succinct background containing brief information about the case. Do not delve into unnecessary details.
Overall, keep in mind that you should ensure that your prospect gets the idea of what you were doing. Provide information about who you were working for and what was the main goal of the contract.
Outline the Problems
Now you can concentrate on any existing challenges or difficulties that your former client experienced. In this section, you can emphasize on the differences and similarities between your former client and your future prospects.
As soon as you have drafted the main problems, you should switch over to describing the actions you implemented to solve them. Many case studies fail at this point as they simply turn into a mere description of facts. Therefore, to make your case study special, you need to put emphasis on the benefits your work had on the former client.
Keep in mind that you need to clearly identify the aforementioned benefits. Think of the following questions:
- Has your previous work brought more efficiency to your former client?
- If yes, how much time he/ she managed to save?
- Did you succeed in making your client more profitable?
- If yes, how much time it took?
Depending on the area of work and the sector you are involved into, you will choose specific benefits to address in detail. However, the key thing to consider is to pinpoint to the benefits of what you did and support them with sufficient evidence.
Last but not least, there are also other things you might include to make your case study special. To make the case study more authentic, you might also provide some testimonial quote from your former client. Again, if you choose to do so, make sure to ask permission from the client. Apart from that, you might as well use some graph, table or image if you consider it beneficial for demonstrating the value of your case study.
What Things to Avoid When Writing a Case Study
- Do not write the case study at the last minute. Make sure you have sufficient time to prepare the needed materials, as it can be rather time-consuming to organize the required information.
- Do not include too many irrelevant facts and details. Always ask questions whether the facts you provide are interesting and informative.
- In case you find details that will be relevant to your prospect, don’t hesitate to include them. Do not seem vague when providing information and avoid generic phrases that serve no meaning.
Demonstrate Your Strengths
Keep in mind that the target audience that will read your case study will try to investigate what evidence proves that you are the best organization that will perform a specific job/ task. Therefore, ease this process to them. If you constantly think of your target readers when writing the case study, you will be more prone to provide a case study that fits their requirements.