A number of companies nowadays are entering the global market. It is hard to find a company that is not willing to spread its wings to the global horizon. Marketing is hence one of the most fundamental spheres that a company can invest in because it is the avenue through which companies make their products known to their clientele. Therefore, virtual collaboration is one of the most important tools in modern business world. With travel costs becoming increasingly expensive, and companies struggling to keep their expenses down, it is more economical to work via the Internet.
The marketing concept that is being developed by my company is one that benefits greatly from the VTC. For this concept, different people from regional offices will put their heads together to come up with a concept that will benefit the whole company. For a company to keep up with the steep competition that is in the business world today, it has to keep reinventing itself every now and then. Therefore, the company found it necessary to incorporate the ideas of all regional offices into the new mega plan. That is the main purpose of the VTC. Once this plan is put into practice, it will boost the company to the top of the industry.
As earlier said, it is fundamental to include people in all sectors so that to come up with a comprehensive solution. In order to cut expenses such as travel and allowances for travel, virtual interaction is a cheaper and more feasible way to do business. The communication via the Internet when at different parts of the world allows people to participate in the process without being in the same place. This way, a more concrete solution is reached, and the geographical divide is cancelled (Lipnack & Stamps, 2008). Sometimes, people can use VTC even if the geographical divide is minute, for instance, people working in the same town or county.
One of the VTC technical challenges is teaching all members how to use the technology needed. Some workers may be computer illiterate, or may not be vast with the latest gadgets in the market. These may present challenges since team leaders will have to teach them how to use these equipments. If this takes long time, it might cause a delay of projects hence leading to time wastage.
Another challenge that the concept of VTC faces is social acceptance (The Challenges of Working in Virtual Teams, n.d). There are cultures that do not appreciate the digital interaction as a mode of communication. For instance, a person may find it hard to trust and work with another person whom they have never met but only see on the computer screen. Such people may pull the project behind and make it difficult for the others to work.
In order for the VTC to be successful, all members of the team have to work as one. This may be hard to achieve since they are in different parts of the country or world, and all hold individual points of view. It is hence the duty of the team leader to coordinate all of them so that they may align their goals to match those of the team. Also, time management is an issue when it comes to the VTC. As a result of the geographical divide, it might be difficult to coordinate all the members to be online at the same time. Team leaders should hence try to coordinate their members in order to eliminate instances of time wastage.
Devising of the VTC strategy depends on proper leadership abilities and investment in the technological sector of the company. According to Duarte, & Snyder (1999), the VTC environment is usually chaotic, and it takes a skillful and talented leader to maneuver and make the team a success. With these strategies, the VTC is bound to be successful and meet all the objectives set out by the company.
- Duarte, D. L., & Snyder, N. T. (1999). Mastering virtual teams: Strategies, tools, and techniques that succeed. San Francisco: Jossey-Bass Publishers.
- Lipnack, J., & Stamps, J. (2008). Virtual team: People working across boundaries with technology. New York: John Wiley & Sons.
- The Challenges of Working in Virtual Teams. Retrieved from http://rw-3.com/2012VirtualTeamsSurveyReport.pdf